Give Each Of Your Products or Services A Website
Posted: March 25th, 2010 | Author: Dave Yankowiak | Filed under: Tips, WordPress | Tags: Tips | View CommentsI’ve been doing WordPress theme customization and tweaking for quite some time, but it wasn’t until I launched TweakMyTheme.com a few months back that this service really started to grow.
By launching a website devoted entirely to on specific service I was already offering (and have for over 2 years), people started to get a better feel for my expertise on that subject. Search engines have also started to index more and more of my WordPress-related content and traffic has increased, thus highly increasing my business as well. I’m also able to better dive into topics related to WordPress that might otherwise clutter and dilute my primary website at LiftDevelopment.com.
I encourage you to do the same. If you’ve already got a website set up for your main business, give each of your specific products or services a website of their own. If you carry a large assortment of products, give each product category a website. You can be creative, but the point is to create a space that revolves entirely around that product or service.
Be sure to include a blog like this one. I really don’t post here much but I don’t need to. This blog is solely for WordPress theme tweaks. It’s not a place where I post daily thoughts. I simply use it to share occasional tips with those of you who are interested in building a website on WordPress.
It’s so easy to build an affordable website. Both domain registration and hosting are very cheap. In fact, you can use a single hosting account and often host multiple websites on it. I’ve got about 15 different blogs and websites on my 1and1 account and spend a mere $5/month to do that.
Once you’ve got your domain and hosting set up, find yourself a dandy WordPress theme and plug in your content. There are thousands of both free and affordable premium themes available. Find something that matches up well with your product or service.
If you’re a carpenter, maybe find a theme with a bit of a grungy feel to it and use it for your handyman services. If you’re a business consultant, find something clean and easy to read that you could use for your business planning service. If you sell books, build a fun site that revolves around the children’s titles in your collection.
The point is, give each of your offerings a home and build content around that. It really works!
If you get stuck or need customization beyond what you can handle yourself, let us help. It’s what we do.
Thinking it would take too long to do this for each of your products or services? It won’t. While Rome wasn’t built in a day, TweakMyTheme.com was!



